Meet The Founders

Life Design began as a simple question – can human fulfillment be decoded and systematized?

It was that question that gripped Jeff Lerner from an early age as he observed that “everyone around me seemed to be striving to be ‘enough’. This seemingly bottomless desire to feel more fulfilled (ie, to feel ‘filled full’) seemed to be embedded in all our pursuits – from grades to sports to friendships. But what is this existential emptiness we share and how can we resolve it in a way that balances the practical and the profound? In adult terms, how can we pay our bills while also loving our lives and becoming our best selves? I decided that solving for that would be a worthy pursuit for a life.”

Jeff Lerner

Jeff spent his 20s as a jazz pianist, often playing in the homes of successful CEOs and entrepreneurs, who inspired him to pursue entrepreneurship. At 29 he retired from professional piano to focus on entrepreneurship full-time.

In his 30s Jeff grew 3 different 8 figure business and landed twice on the INC 5000. In 2018, at 39 years old, he sold his last remaining business and, along with his wife Jaqueline, founded ENTRE to help others improve their lives through his unique “ENTREpreneurial Life Operating System” known as “Life Design”.

He is also the author of the Wall Street Journal bestseller “Unlock Your Potential” and host of the Top 100 Podcast by the same name.

Jaqueline Lerner

Jaqueline was born in a small town in central Utah, the daughter of a coal miner and a social worker. From an early age she displayed an outsized heart and rare level of concern for others, often choosing to spend her time assisting disabled or disadvantaged classmates over playing with friends.

In her mid-20s Jaqueline became a mother and discovered her greatest joy. Then in her early 30s she met Jeff and together they began seeing a therapist. What began as an effort to work on her marriage ignited into a passion for human transformation, healing, and interpersonal communication, all of which play an invaluable part in Life Design and in supporting Jeff’s efforts to evangelize it.

Jaqueline now splits her time between staying home with her kids, co-leading ENTRE with Jeff, and facilitating ENTRE’s live transformational events. She is sought after as a counselor and widely recognized for her work in communication and relationships.